Twitter has released a new branding feature for businesses by expanding #Stickers with Promoted #Stickers. #Stickers are searchable emojis that can be placed on top of photos and shared. Promoted #Stickers allow businesses to create their own custom stickers for any Twitter user to use or search for. Businesses will be able to create 4 or 8 custom stickers for use and the first exclusive launch partner for the new feature is Pepsi. Promoted #Stickers will be launched globally to select partners to start with no mention of cost at this time. You can read Twitter’s full announcement here.
— Twitter Advertising (@TwitterAds) August 15, 2016