Promoted #Stickers Offer New Branding Opportunities

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Twitter has released a new branding feature for businesses by expanding #Stickers with Promoted #Stickers. #Stickers are searchable emojis that can be placed on top of photos and shared. Promoted #Stickers allow businesses to create their own custom stickers for any Twitter user to use or search for. Businesses will be able to create 4 or 8 custom stickers for use and the first exclusive launch partner for the new feature is Pepsi. Promoted #Stickers will be launched globally to select partners to start with no mention of cost at this time. You can read Twitter’s full announcement here.

Introducing Promoted #Stickers A fun way to express your brand and engage with consumers! https://t.co/wIIDHAC0KK pic.twitter.com/usc4HRwrPU

— Twitter Advertising (@TwitterAds) August 15, 2016