Tesco BACKLASH: Shoppers vow to boycott supermarket giant over Muslims in Xmas ad
SHOPPERS vowed to boycott Tesco in a backlash over its festive advert that shows a Muslim family enjoying Christmas.
The ad features families of all colours and creeds coming together to celebrate.
Each clip shows a different family preparing turkey, playing games, pulling crackers or simply stressing out.
One scene shows a Muslim family greeting each other with gifts as they arrive home.
The advert ends with the words: “However you do Christmas, we’ve got a Turkey for you. Everyone’s welcome at Tesco.”
But the clip sparked an angry backlash, with many taking to social media to point out that Muslims do not celebrate Christmas.
Some called it “very wrong” while others are now refusing to shop there.
One user tweeted: “I wonder will they have a white family celebrating a Muslim holiday…. political correctness is ruining this country. Tesco have lost my £.”
Others threatened to boycott the supermarket using the hashtag #willnotshopintesco.
Sue McDonald tweeted: “I’m so offended by @Tesco Christmas advert showing contempt for Christianity I’m no longer shopping there. I’m cutting up my points card too!”
And Ryan Hillier posted: “Tesco why is there Muslims in your new Christmas advert?A Christian holiday.”
Defending the advert a Tesco spokesperson said: “Everyone is welcome at Tesco this Christmas and we’re proud to celebrate the many ways our customers come together over the festive season.”
The spokesperson added that “food sits at the heart of it all”.
Muslims have defended the advert, pointing out that many still enjoy the day off with their families.
BBC 1 presenter Roushan Alam said: “I certainly can’t speak for all Muslims – but for me; the entire family are off.
“It’s nice to get younger family members presents because it makes them happy, nice food and the same TV as everyone else. All the secular stuff basically.”
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